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Samantha Carmichael

Account Director (Public Affairs)
Samantha is an Account Director in the Public Affairs team. A former journalist, Samantha has extensive experience in public affairs and communications.
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Samantha specialises in communications and public affairs, and has held in-house, freelance and agency positions across several industries spanning from the built environment to local government.

Samantha worked as a political advisor at Milton Keynes City Council where she led on communications and public affairs for the Labour administration. Working closely with the Executive, she helped to write manifestos, produce council plans, conduct briefings, and boost the reputation of the City Council among stakeholders and the wider public.

A journalist by trade, Samantha is adept at asking the right questions to simplify and present complex information. She led a large-scale information campaign during the COVID-19 pandemic, working with officials and local authorities while managing a team of reporters.

She is passionate about storytelling, and helping organisations get their message across effectively.

Samantha started her career working in PR for a university, before moving into broadcast journalism and freelance communications. She has a first-class degree in Communication, Media and Journalism.

Our team

Meet our change makers.

Charlie Murphy
Account Manager (Planning)
Charlotte Platten
Associate Director (Local Government Affairs)
Chris Tinker
Non-Executive Director
Dan Humphreys
Managing Director (Public Affairs)
Duncan Flynn
Senior Director (Planning)
Harriet Shone
Senior Director (Public Sector)
Imogen Spencer-Dale
Account Director (Communities and Placemaking)
Jenny Cooper
Associate Director (Communities and Placemaking)
Joanna Christophides
Director (London Planning)
Julian Seymour
Chief Executive Officer
Kim Heilbron
Financial Controller & Company Secretary
Louise Hingley
Associate Director (Planning)
Matt Spencer
Account Director (Planning)
Mona Xue
Account Manager (Corporate Communications & Public Affairs)
Nick Kilby
Executive Chairman
Nicola Richards
Director (Public Affairs)
Peter Banks
Marketing and Operations Director
Robert Delaney
Client Finance Controller
Rosie Colcomb
Account Executive (Planning)
Samantha Carmichael
Account Director (Public Affairs)
Sarah McKee
Managing Director (Corporate Communications)
Sydney Kwok
Senior Account Executive
Toby Davis
Account Director (National Government Engagement – Public Affairs)
Zhiai Xiong
Account Manager (Planning)