Nick’s move into public affairs followed a career in the entertainment industry, meaning he is ideally equipped to provide the necessary counsel and insight to the challenges clients face in telling their story to those they wish to influence and gain the trust of to achieve their aim. Just as a playwright seeks to tell a story, aided and abetted by directors, producers and actors, in our case, it’s the team Nick has built at Cratus since 2009 that comes together as one to tell our clients’ stories.
In 2006, Nick decided to follow his political and community interests and was elected as a councillor for his local London borough where he put his experience to good use. As an elected member Nick came to realise that the default stand-off between the community on one side and developers on the other need not be so. His approach successfully brought both “sides” together to find the best outcome for all. This hands-on experience in community engagement has given Nick a unique insight into how developers and residents can work together to benefit the local area.
Some of Nick’s highlights at Cratus include supporting the British Nuclear Test Veterans win acknowledgement for their members from David Cameron, then Prime Minister, and councils all over the UK; winning planning permission for the creation of a world class golf and leisure complex, now open in Leatherhead, at the former home of the politician Lord Beaverbrook; working with the community in Sunbury on Thames to secure new homes while winning community support through listening and working together; and helping councillors at two very different local authorities, to come together, form new administrations and transform their councils for the benefit of their residents.
The arts still play a big part in Nick’s life; theatre, reading, films and a genuine love of the Proms. Some of his industry peers like to boast of who they know or declare how they are widely respected, Nick is still learning the art of influencing and advocacy, less from his peers more from his son! Listening and understanding why seems to help answer the question of how.